To be totally honest, it looks like it was designed by a student in their first trimester.

Jean-Claude Biver, head of LVMH’s luxury watch division (Tag Heuer, Zenith Hublot, etc), talking about the Apple Watch. He also said the watches were “too feminine” and had no sex appeal. We’ll see if this come back to bite him. (via parislemon)

As an american reading this, i just wonder what a pregnant lady has to do with watch design….. All joking aside, the apple watch is uggo. They have done some great things with the interface, but until I can decide to pop a sim card in the thing and leave my phone at home if I want to, I probably won’t buy a smart watch. 

….. sometimes though, I do hear that Moto 360 calling my name, cause she’s the purtiest.